Marketing & Advertising - , ,
At CupAd we specialize in a new form of outdoor advertising in, and around cafés through coffee cup advertising. In exchange for distributing our advertising, we provide our cafés with FREE paper coffee cups.Cup advertising is effective for the following reasons: its takes a customer 37 minutes to consume a cup of coffee, consumers will pick up their cup at least 20 times before it is fully consumed, at least 6 different individuals will be exposed to the brand before the cup is discarded , roughly 80% of customers for a coffee stand are repeat customers , and 1-10 minutes of time is spent talking to the coffee stand worker per purchase.