Cup't
Textiles/Apparel Products - Raleigh, NC, US
Cup't Details
According to a 2014 study conducted by Swiss lingerie company Triumph, a considerable 64.0% of women are wearing the wrong bra size. This can lead to breast tissue damage, back pain, and stretch marks. The current sizing method is not only outdated and inaccurate but also awkward and uncomfortable, which leaves the consumer with a frustrating and time-consuming shopping experience. Currently, retailers either employ a sizing specialist or they simply stock a variety of sizes and let their customers guess their way to the best fit. Many retailers, especially department and big box stores, don't have the time, expertise or manpower to give their customers an individualized and personal shopping experience.We are solving this problem by developing a sizing vest, that uses sensors to take accurate measurements that recommends the best fitting retail options. As a team of four women, we know all too well the challenges of finding a bra that fits well. Collectively, we've spent hours looking through the overwhelming selection of bras that most stores carry, only to leave a store empty handed, and thus the idea for Cup't was born. In our market research we found this experience to be a universal problem among most women, a fact that came as no surprise to us. Cup't will redefine the shopping experience for consumers and therefore increase in-store sales. This will help stores who are competing with e-commerce and are in need of increasing traffic to their stores. Our company will also provide retailers with sizing data about their consumers to optimize their supply chain and let them carry a more accurate stock of sizes women are looking for.
