Currence & Associates, LLC
Management Consulting - Duluth, Georgia, United States
Currence & Associates, LLC Employees
Currence & Associates, LLC Details
Currence & Associates was created by Cynthia Currence, a senior marketing executive with a passion for finding creative solutions to common and uncommon business challenges with high yield outcomes for all parties involved. Cynthia has 30 years of experience working with non-profit organizations and creating powerful relationships that go well beyond the "halo" effect for corporations and the "check" for nonprofits. She is expert at understanding the needs and requirements of various internal and external audiences when wrestling with various shared business challenges. This participatory approach to problem-solving has been the foundation for the discovery of innovative solutions and achieving significant bottom-line results. Specific accomplishments include: Brand strategy development for the American Cancer Society Development of monitoring systems for brand strength: competitive analyses, reputation tracking, and brand valuation. Management of a $40 million direct mail program. Generation of $25 million in cause-marketing relationships ranging from $250,000 to $15 million with companies like Citi, Glaxo Welcome, MetLIfe, General Mills, and Weight Watchers. Management of business plan, team, and support systems for cause-marketing strategy designed to generate $100 million in annual cash and contributed services over five years. Designed and testing of innovations in program and fund raising development practices.
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