CVC Marketing
Marketing & Advertising - Johannesburg, Gauteng, South Africa
CVC Marketing Employees
CVC Marketing Senior Management
CVC Marketing Details
CVC Marketing is a young vibrant company that uses creativity and innovationto market its products to its target market by making their WANT become aNEED through non-conservative and mainly innovative thinking. Our companyis there to INTRODUCE and REINTRODUCE your brand to the youth market insuch a way that it becomes part of their daily life. The youth is a importanthigh-spending sector in this marketing strategy and also a very loyal marketwho make up more than 50% of the South African population. The youthmarket has the ability to ‘clout' meaning these youngsters know how topersuade their parents to purchase one brand over another. We are thereforereaching the youth as well as their parents.CVC Marketing does not believe in a ‘one size fits all' approach to marketing tothe youth, we believe in catering for each segment in a way that is relevant tothem. Different youth ethnic groups allocates spending in different ways andresearch shows that South African students spend more than R28.5 billion ayear therefore we aim to entice this population on spending their money onyour brand.Social Media has given this group a voice that they use to broadcast theiropinions globally therefore we use this platform for creating or maintain brandawareness and for reputation management.
