Cwamne PR
Public Relations & Communications - Riverside, California, United States
Cwamne PR Employees
Cwamne PR Details
I am a freelance publicist who's secured placements in: CBS New York (DA 92), Ripley's Believe It or Not (DA 82), Euro News (DA 91), WTHR 13 (DA 80), Nextshark (DA 82), CyberNews (DA 55), Lendio (DA 56), K Crush America (DA 57), GSD Mode podcast, Referrals podcast, and more. (Note: DA stands for domain authority. To put it to scale, CNN has a DA of 96, average DA is 40.)I get my results by: taking time to learn my clients, crafting and improving my pitches, applying tools, doing research, and always trying new approaches. The tools I use for PR include: HARO, Prowly, Radio Guest List Premium, Google Sheets & Docs, Google News, and a domain authority checker. . I am also adding a new approach that includes social media marketing, with the goal of securing more media placements, with the added benefit of also increasing reach.My public relations services include: media outreach/pitches, press release writing, guest/talent booking, and media/press kit design."Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad." - Richard BransonWhen it comes to measuring the ROI (return on investment) with publicity, it can be tricky. One measure is advertisement value; in terms of that, my ROI is above 50% on most of my projects. However, PR is much effective than an ad, as people avoid them and view it as spam; whereas people read articles, watch the news, listen to podcasts and such, on their own. Also, PR is something that is ongoing, but ads are short-term. PR also brings credibility and is a very powerful approach to link building.
