Advertising/Marketing/PR - Etobicoke, ON, CA
Promotional marketing veterans Danielle Vickers-Tjalsma & Terie Vickers-Craig partner as marketing consultants & business writers. The inspiration for the company came in 2005 when the need for appropriate, professional, clear, concise, goal-oriented business writing became evident. CYA will write, interpret, modify, mitigate, and strengthen clients' important communication, while injecting diplomacy and extracting ineffective emotion with the purpose of achieving the intended goal. "Studies show that employees at all levels spend up to 20% of their time clarifying their thoughts, intentions and ideas in sent business communication - an expensive waste of time and resources". Relying on their expertise and passion, Terie & Danielle offer this unique writing service as well as crafting newsletters, writing press releases, developing marketing strategies, designing websites and creating e-commerce campaigns. The CYA vision is based on the tenet that the professionally written word is integral to growth, profitability and corporate branding. The team will serve both the US and Canadian markets out of their Boston & Toronto locations.
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