D. Gray-Young, Inc. Consulting
Marketing & Advertising - , Illinois, United States
D. Gray-Young, Inc. Consulting Employees
Deborah Gray-Young
Managing Partner, Consultant, Strategic Advisor, Executive Coach
D. Gray-Young, Inc. Consulting Details
D. Gray-Young Consulting is a leading marketing communications consulting company that works with brands, agencies, and media and sponsorship sales teams to effectively connect with multicultural consumers. It was founded in 2008 by Deborah Gray-Young, an award-winning former media director on top Fortune 500 brands. It is based in Chicago, United States.Our mission is twofold:1. Assist brands and agencies to develop effective strategies for connecting with multicultural consumers.2. Assist media and sponsorship sales teams to build a strong and effective business case to achieve advertising support.A critical key to success is understanding how marketing opportunities are evaluated in a communications plan. D. Gray-Young leverages on your behalf, decades of experience and inside knowledge of how clients and agencies evaluate opportunities.Some of our core services:• Multicultural Consumer Insights and Strategy -Brands and agencies need to know more than the trends; that multicultural consumers, especially African Americans are trend setters and influencers. What to say, when and where to say it is most important• Effective Media and Sponsorship Sales Strategies -Essential elements to know before your first client meeting, negotiation techniques, and corporate sponsorship• RFP Review and Analysis -Requests for Proposals are a critical part of revenue generation for media and marketing companies. How the responses are prepared makes all the difference• Professional Development and Training -Professional development services designed specifically for leaders of multicultural media and marketing companies, and/or sales and marketing teams that are responsible for multicultural media, events, or sponsorship properties• Custom Solutions -Every situation is unique. If your company's situation is a blend of factors, we can help you develop an effective solution for success.Learn more about our services at: http://dgrayyoungconsulting.com/website/
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