D. John Carlson Strategic Advisory
Marketing & Advertising - Perth, Western Australia, Australia
D. John Carlson Strategic Advisory Employees
D. John Carlson Strategic Advisory Details
I cause consumers to do what my clients want them to do, developing strategies to manage consumer behaviour and maximise performance. My aim is to achieve this with:• Sustainably lower costs.• Sustainably higher returns. My primary expertise include:• Research - including customer insights and behavioural economics.• Brand - including defining, creating and communication a brand.• Marketing - addressing -product, experience, pricing, and distribution.• Communication - addressing both traditional and digital channels. Thirty years working with consumer behaviour and strategic planning have taught me the importance of focusing on:• Data – enabling more reliable and profitable decisions than intuition.• Intellect – the objective, critical, and lateral interrogation of data.• Management – managing consumer behaviour to achieve objectives.• Innovation - generating fresh ideas that will drive performance.• Excellence – consistently delivering a competitive advantage.• Ethics – developing and living values that exceed stakeholder expectations.Without exception – I say it as I see it. I am always up for a pot of tea and a chat. I work with a clients I believe in to develop branding strategies, and to direct the implementation of those strategies.In collaboration with clients, I undertake market research, complete marketing audits and develop marketing strategies.I also work with clients to develop communication strategies designed to address personal, corporate, and product messaging – addressing both digital and traditional media.I am frequently engaged for strategic writing and content creation, and for speaking engagements, leveraging my expertise in branding, marketing and communication.
D. John Carlson Strategic Advisory Technologies
Email Providers
Outlook
CMS
WordPress.org
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Google Font API
Tag Management
Google Tag Manager
Hosting
GoDaddy Hosting
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Google Analytics