Food & Beverages - Karachi, Sindh, Pakistan
In 2009, Akhtar Group ventured into Pakistan's dairy sector by establishing Dairyland (Pvt) Ltd. The company started its operations by setting up a state-of-the-art dairy farm in Dhabeji, district Sujawal in Sindh with premium breed Australian cows. Subsequently, it also established a modern milk, and yogurt processing and packaging plant next to the dairy farm.Dairyland is a leading brand in the dairy sector with operations running successfully across the country. It is a major supplier of value-added dairy products.Dairyland Today:Dairyland is a progressive and fast-growing company, well known for its high quality and nourishing products. It continuously strives to add happiness to its consumers' lives and take care of their health, by keeping itself updated with the ever changing lifestyles of its consumers.In order to make sure consumers get optimal quality products, Dairyland has developed a comprehensive grass-to-glass value chain system. Its cows are fed and nurtured on high quality fodder grown under the supervision of foreign qualified agronomists. They are kept in an extremely hospitable environment, and are regularly checked and vaccinated by a team of qualified vets.Dairyland's automatic milking parlor makes sure milk is collected using optimal hygienic conditions. No hormonal injections or antibiotics are given to the cows, ensuring pure, fresh and wholesome milk, free from side effects.Quality:Dairyland is a quality-oriented company with strict emphasis on maintaining world class quality of all its dairy products. To keep up with the dynamic technology in milk-processing industry, it keeps itself abreast in research, trying its best to introduce highly advanced equipment at affordable prices. Strict quality checking is carried out at every level of the production process to ensure premium quality of the finished dairy products.Our Competitive Advantage: Only dairy company to have its own farm with 100% Australian cows. Its flagship brand ‘Dayfresh' is a market leader in the fresh milk category in southern Pakistan market. Its brand equity stands in the top three milk brands in the category. The company's own and controlled cold chain supply system ensures timely and quality delivery of fresh products. Its long-life and ambient milk is distributed at retail level through professional and strong distributors. All of the company's products are free from hormonal injections.Dairyland Quality Control:Quality control is an extremely important step and Dairyland puts great emphasis on it, from collection of the milk to delivery at customers' doorsteps.. The milk collected at Dairyland's farms via automatic milking parlors is directly channeled through supply pipes to the plant. Thus, reducing milk haulage and handling. This advantage enables the company to ensure that the milk is unpolluted and of high quality. Every batch of milk used for production is subject to stringent quality control microbiological tests at Dairyland's well-equipped labs. Combination of state-of-the-art machines, and qualified and trained production staff helps the company ensure it produces best quality products. Highly qualified and trained food technologists and quality assurance teams vigilantly monitor the quality of products at all stages of the production process.