Danielle Frylinck
Apparel & Fashion - Randburg, Gauteng, South Africa
Danielle Frylinck Employees
Danielle Frylinck Details
At Danielle Frylinck Design, ‘it's not just clothing, it's a story.The love of creating and storytelling merged once the brand launched and we've continued to weave transparency and ethical notions into growing our dream daily. With a focus on smaller collections, a made-to-order model, and a team that is closely involved every step of the way, the brand has created a brand of detailed driven creations. With a focus on slow fashion, we mainly produce in small quantities, sometimes creating as few as 5 pieces per style or color, to ensure authenticity to each garment, exclusivity, and less waste.As a mainly digital brand that started online, in March 2020 the brand set out to create a sensory experience with its first stand-alone store. Nothing can compare to the connection that is created in person when customers step into the store and experience the true essence of the brand.Our Parkhurst store focuses on sharing the process behind your clothing. Our collections are created in-store as well as, by an incredible duo who works from home. Step into the flagship boutique and be welcomed by the soft hum of the energy-saver sewing machines, see your pieces being sewn and made from start to finish. Meet the head tailor Andrews, the backbone of it all, and the yin to Danielle's yang. Lesego, our store assistant with her dry sense of humor and effortless style takes all the care to make sure you find the perfect garments that are uniquely you. Become part of the process, with the opportunity to choose different fabrics for your favorite pieces, pick your hemline and create with us.‘I am driven by connection and community. The flagship is not only our home, but it's a part of a community, where you come as a customer and leave as a friend. By including a selection of my favorite brands, I aim to give other businesses a platform to showcase their design and hard work, raising more awareness on local products and the slow fashion movement.'
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