Information Technology and Services - , Catalunya, Espana
DatActionS was founded to exploit the potential of Big Data and Analytics. We employ state-of-the-art techniques such as predictive modelling and machine learning. Our team combines business expertise in retail and consumer behavior, with technical expertise from operations research, mathematics and computer science.We serve three verticals: retail, tourism and smart cities. Our product DAS Eyes combines sensor information to produce insightful data and prescriptions to action. We capture customer data, inside and outside a destination, like a point of sale or a touristic location. These inputs are combined into business indicators through advanced proprietary algorithms, which help us understand in detail how visitors behave, how they move, how they buy. The analysis of the indicators results in actionable recommendation to improve business performance.
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