DataEM
Information Technology & Services - Weston, Florida, United States
DataEM Employees
DataEM Details
DataEM is a progressive consultancy, providing guidance on optimizing data integration into a unified marketing database, while respecting applicable privacy laws. To accomplish this, a CDP (Customer Data Platform) is often recommended to consolidate and integrate customer and prospect data where it may be tracked, analyzed and enabled from a single source. This type of structure provides for unified view of customer and prospect profiles, greatly improving marketing performance through strategic targeting.The key features of a CDP include:> Providing a 360-degree view of the customer> Gathering data from multiple sources into one platform> Unifying customer profiles across systems> Improved targeting for marketing campaigns> Predicting the optimum next move with a customerThe above tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from sources such as websites, mobile apps, and email platforms to offer a complete view of your customer. After retrieving this data, a CDP can then help organizations predict the optimum next move with a customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be utilized by customer service teams to cater their support to individuals. Email software, data warehouse software, and other platforms that store data can typically integrate with a CDP.DataEM also supports the recommendation of other marketing technologies as complementary components to existing MarTech stacks. Overall, DataEM helps its clients select the appropriate utilization of technology that supports communications with the right customers, and the right content of personalized messages and pertinent offers, using the most suitable marketing channel(s), at the right time.DataEM is comprised of a close group of visionary DBAs and Marketers, each having decades of corporate experience. The collective knowledge and wisdom of the DataEM group allows for a coll
DataEM Technologies
Email Providers
Gmail
Tag Management
Google Tag Manager
Advertising Networks
Linkedin Marketing Solutions
Other
Mobile Friendly
Analytics and Tracking
Inspectlet