Marketing & Advertising - London, England, United Kingdom
For over 20 years I've been lucky enough to work with some of the world's most progressive brands, helping develop and implement disruptive, future-facing campaigns which are informed by data, rooted in popular culture and carefully crafted to attract audiences and drive meaningful engagement. This ‘content-centric', engagement-led approach to marketing is more important than it's ever been due to growing consumer privacy concerns, new subscription-based media models and a general aversion to unwanted interruption. I'm now working independently to help leaders navigate this uncertain world and help build sustainable platforms for growth. FOR BRANDSStrategic, creative & production counsel for marketing teams and in-house creative studios looking to future-proof their businesses and drive growth.FOR PUBLISHERS & MEDIA OWNERSStrategic & commercial support for Creative Solutions or Branded Content teams looking to grow client / agency spend and diversify their creative offering.FOR PRODUCTION COMPANIES & CONTENT STUDIOSStrategic & commercial support on the development of direct-to-brand growth strategies.FOR CREATIVE, PR & MEDIA AGENCIESBranded content strategy, creative partnerships & culture marketing support for teams looking to diversify their creative offerings.Current clients include Expedia Group, Sony Music UK, Fremantle TV, Pixel Artworks & GGN Studio.If you think I could be of help, or if you'd simply like a chat, please drop me an email (davewroberts1974@gmail.com) or call me on +44 7970 989073.