David Claggett
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Mobile is Transforming Local Shopping A Local Business Directory: How it helps consumers and business Here's the specific finding: 60% of US adults now typically choose smartphones or tablets over PCs to find information before buying products and services offline. With this statement, mobile consumer are clearly demanding a shift in focus by retailers to provide a faster, easier "mobile" resource to help consumers in their "online to offline path-to-purchase". The rise in mobile shopping has been incredibly rapid, catching many retailers off guard. Sales from mobile more than doubled from 2013 to 2015, according to ComScore Inc., a research firm. In another study, Demandware, projects that by the end of next year, shoppers will place more orders on their phone than on any other device. We've seen the share of web traffic from mobile devices explode in recent years, with mobile overtaking desktop late in 2015. The trend in mobile device usage shows that we're well past the tipping point and there's no letting up usage. Accordingly, more and more offline spending is going to be influenced by mobile internet access and mobile advertising. This is the "why of local" that most marketers, brands and agencies still don't fully understand — the online to offline connection. The "why of local" has forced a change from search engines and websites to local mobile online business directories. Our standard 6-months package (just $47.94, or $7.99 per month)
