Marketing & Advertising - , ,
David Sirieix is a medical school drop out, he created an ad campaign for a sock company that got lots of applause from editors while launching his business in 1997. The following season, he created the most talked about and most controversial fashion comparative ad campaign in 10 years of US fashion (DKNwhy? Tommy can you hear me?..), the same season he added a small unknown company called "Weatherproof" to his embryonic roster.... The rest is the history
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