Internet - Santa Monica, California, United States
Dawn provides strategic consultancy and hands-on execution, employing disruptive innovation to drive business goals. Much of its work is in business development, interactive marketing, and partnerships. Recent work has been producing premium iPad apps and in the intersection of video and social media promotional tools to drive revenue through syndication, buying triggers, and engagement vehicles with a company, brand, or product. It helps companies and brands grow by finding better ways to develop content, applications, and partners to engage their audience and to leverage, extend, and monetize their intellectual property and media assets across multiple media. • Expertise includes monetization of intellectual property and media assets across multiple media with a focus on premium mobile apps and online video; content and interactive application development; and audience development. • Identifies and secures partners, resources, and opportunities – including negotiating the deals and managing the relationships as appropriate.Clients have included: Canyon Ranch, Care2, Comcast, Best Buy, Penguin Group, Fox Digital, VMIX, Signal Patterns, iVideosongs, Beliefnet, Flycell, Classic Media, Yoga Journal, Digital Chocolate, Diversion Media, Lifetime, Bertelsmann, Myjive, Sheryl Leach Productions, Charity Folks, Big Buddha Baba Productions, Aspen Club & Spa, Sapphire Group, PAX, iAmplify, Facing History and Ourselves.
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