Public Relations and Communications - , ,
Daylesford. Lead a Double Life.Daylesford and the Macedon Ranges is benefiting from a new Tourism Victoria campaign worth $7.3 million over the next three years. The campaign was launched by the Hon Tim Holding MP, the Minister for Tourism on 11 August, 2009, at Daylesford's Convent Gallery.The campaign aims to create awareness for the destination in Australia and internationally.Focussing on the theme of Spa and Wellbeing the campaign continues the long running Tourism Victoria Jigsaw campaign and will feature Daylesford and key villages in the region to create awareness for the destination in Australia and internationally.The campaign goal is to make another of Victoria's regional destinations famous and position Victoria at the head of the next tourism trend - health and well being. In doing so it will promote Daylesford's Spa and Wellbeing offering, key villages in the Macedon region and the region's food and wine, and arts and culture.
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