DEACON
Apparel Retail - N/A, Shenzhen, CN
DEACON Details
DEACON metropolitan. romantic. magic. - our mission : for you, a modern urban working woman, we are here to build your lasting wardrobe. let's start with bags, shall we ? - DEACON the company : we believe in laser focus. we believe in editing. we believe in evolution. what is the point of making 300 styles every 6 months? we would much rather spend the same effort to make the best bags that we can do, and improve it constantly much in the same way as an iPhone or a 911. we would love to turn our bags into like your caring boyfriend and goes everywhere with you. like a diamond ring, a DEACON is forever. you can bring it back to us any time and we will discuss with you what’s the best course of action to fix. - the Deaconettes : after a few years of shopping, she is beginning to form her very own taste and willing to go against the grain. there is little interest in Vuitton or Hermes, for those are her moms’ and aunties’. she is a working 27 year-old (no matter if she’s at 17 or at 77) at the intersection of being a girl and being a woman; doesn't want to let go of her silliness yet she is thinking about building a family. she is proud of her independent yet she is a little bit lonely, a little bit lost. she is ready to love. - concept of design garments are 2D. you will find side seams on all of your jackets and your dresses - they are there to cut your body in half, the front and the back. on the other hand, a bag is truly 3 dimensional, a sculpture if you will. a different view is discovered on all 360 angles. that is the approach that inspires us. some might call it architectural; we just really focus on how the bag is build from the ground up. material is first; form follows function. following this line of thinking, the interior of the bag will be just as important, if not more, as the outside.
