Information Technology & Services - Kirkland, Washington, United States
DECODE Value helps SaaS companies unlock their next stage of growth by identifying and removing friction points caused by a unclear, unconvincing or misaligned articulation of customer value. We collaborate with your sales, services and product pros to tease out the most defensible, differentiated value as a foundation for both strategy and execution. Blending product marketing and sales strategy we specialize in projects where understanding customer value is a critical success factor and focal point including product launches, sales kickoffs, messaging & positioning frameworks, market segmentation, sales playbooks, sales decks, competitive analysis, ROI tools, buyer journey mapping and buyer persona profiles.
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