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Deeb was founded in Austria in 2005 after realizing the potential of quality versus quantity. Collecting experience across Europe and USA, Deeb developed a marketing strategy and won a marketing award as the Best Newcomer in 2007. Introducing the products with great feedback at the Raffles Hotel in 2008 in Singapore, Deeb & Co was founded in May 2008 to import premium schnaps to Singapore and teach about quality vs quantity. From the beginning, Deeb's marketing concept included not just one of the best quality of alcohol worldwide. Deeb integrated help in financial calculations, how to promote it in restaurants and also trainings for F&B sections to educate staff on quality alcohol as well as history, production and wine, beer, and spirits in general. Turning clients into partners, Deeb started to organize new event-concepts for different restaurants, hotels, galleries, etc. Deeb is synonymous with premium quality products, creative concepts and tailor-made consultations for the local F&B industry. Besides consulting and training of F&B management, Deeb's concepts include IT-management, competition management, staff-management, event-management and acquisition-management. Since the beginning until today, Deeb stands for competence, experience, success, stability & safety.
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