Demand Metric is a Canadian software and advisory firm that helps innovative companies to launch new products, faster. Through a combination of research, practical tools & templates, training, coaching, and Go-to-Market Operations software (SaaS), we help our clients drive revenue growth by focusing on fundamentals - people, process and technology.If you've had an analyst firm subscription (Gartner, Forrester, SiriusDecisions, etc.) you'll find our approach to be similar but much more cost-effective, practical, and accessible for your whole team.The American Marketing Association (AMA), and Association of National Advertisers (ANA) license our tools & resources making them the industry standard.We've worked with Microsoft, Salesforce, Esri, Marketo, Demandbase, Seismic, Medtronic, Pfizer, Toyota, Medical University of South Carolina, US Bank, and many other mid-sized B2B companies.How can we help you? 1) Add 'structure' to your product & marketing departments (tools, processes, training) 2) Make your team accountable, productive, and effective 3) Increase visibility & transparency across all of your teams projects 4) Implement an Agile approach to managing projects and campaigns 5) Adopt an Account-Based Marketing (ABM) strategy and integrated tech stack 6) Leverage Lean principles for launching new products & services 7) Develop Sales Playbooks to enable your sales organizationOur 800+ customers are typically B2B marketing leaders, consultants, and professionals who specialize in: product management, marketing operations, sales enablement, demand generation, content marketing, account-based marketing, and other related disciplines. To learn more, sign up for a free membership at: https://www.demandmetric.com

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