Department of Marketing Communications FMC UTB in Zlín
Marketing & Advertising - Zlín, Zlínský kraj, Czechia
Department of Marketing Communications FMC UTB in Zlín Employees
Department of Marketing Communications FMC UTB in Zlín Details
Branding, creative concept, social media, marketing strategy, segmentation, target group, media plan, guerilla, brief, digital campaign, project … These are some concepts from the field of marketing communications. Knowledge of the basis of these concepts, the understanding of the field of marketing communications in a broader context, good theoretical knowledge, a lot of practical experience, internships, workshops, participation in projects – these are all possibilities of the study at the Department of Marketing Communications. The graduates take away not only good theoretical knowledge but also practical skills, self-presentation and reasoning abilities, as well as ethical approach to the profession. Marketing communications is a dynamic field of study that does not have clear-cut boundaries. The study of this field develops creativity, communication, knowledge, strategic marketing thinking, economics, ethics, teamwork, and many other areas that are interwoven in our lives on a daily basis. Our driving force are new trends and ideas. We are not only a tertiary education institution, we are a community of people who respect each other and who promote and share common goals and dreams.
Department of Marketing Communications FMC UTB in Zlín Technologies
Email Providers
Outlook
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SparkPost
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Microsoft Office 365
CSS and JavaScript Libraries
VueJS