Graphic Design - , ,
Through deep listening and thoughtful observation, powerful creation can be accessed. What are the dynamics at play? What's being shared? What's not being shared? How does it all coalesce into a larger narrative? Fastened together by the nuts and bolts, coming to life in one fluid conversation...As a visual practitioner, Emma Ruffin continually balances these questions, honing in on the crucial concepts and honoring the unspoken—embracing the emergence. Scribing is the art of tracking a conversation—an executive retreat, a week-long symposium, a months-long accelerator!—through words and visuals in real time. It helps participants stay engaged, curious and creative, and takes the overarching work to the next level with ready-made marketing and on-boarding materials that can be referred to time and again. The real-time capture helps teams to engage with and respond to complex concepts—making connections that might otherwise be missed. This process of co-creation (team, facilitator, scribe, participants) encourages a sense of co-ownership that helps groups implement new strategies, concepts, products and services with courage and grace.
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