In the early 1980s GUESS and Swatch identified the potential to develop fashion watches as a category to compliment mainstream clothing fashion and launched ranges in International markets. Les and Lyn Veil immediately saw the opportunity for this new category in Australia and seized an opportunity to introduce Guess Watches to the local market.From humble beginnings in Les and Lyn's garage at home in 1986, Designa Accessories Pty Ltd has built the GUESS name in Australia from a complete unknown to the leading brand it is today.Very early on Designa recognized that similar to branded mainstream fashion, fashion watches are an aspirational and desired "must have" item – price is not the main consideration for the consumer.Building on this insight, Designa's developed a Sexy, Young and Adventurous product philosophy for the Guess brand resulting in GUESS watches maintaining the Number 1 position in the watch category in both department stores and Jewelers in Australia for the past 8 years. Guess Jewellery has also been a great success and enjoys a top 5 ranking in Department stores in it's first year of release!Today Designa Accessories remains a wholly Australian owned family company specializing in the design, distribution and marketing of leading fashion accessory brands under proprietary and licensed arrangements. Designa has maintained an individual product philosophy when developing campaigns and strategies for all brands in its stable – with emphasis on their individual strengths and points of difference.

Website: designaaccessories.com.au

Employees: 20 - 49

HQ:

Location: Caringbah, NSW, AU

Revenue: 2.5 - 5 Million

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DESIGNA ACCESSORIES: A LEADER IN FASHION ACCESSORY DISTRIBUTION Designa Accessories, located in Caringbah, New South Wales, is a leading wholesale distributor of fashion accessories in Australia. With a rich history spanning over three decades, the company has built a reputation for introducing aspirational and desired brands to the local market. Their product philosophy focuses on creating a sexy, young, and adventurous image, which has contributed to their success in maintaining the number one position in the watch category for eight years. The company's journey began in 1986, when Les and Lyn Veil recognized the potential for fashion watches in the Australian market. They introduced Guess Watches, which quickly gained popularity, and Designa Accessories was established. Today, the company specializes in the design, distribution, and marketing of leading fashion accessory brands, both proprietary and licensed. Their portfolio includes Guess Jewellery, which has achieved a top 5 ranking in department stores in its first year of release. Designa Accessories has maintained an individual product philosophy when developing campaigns and strategies for all brands in its stable, emphasizing their unique strengths and points of difference. This approach has allowed the company to build a strong reputation in the industry and establish a loyal customer base. As a family-owned business, Designa Accessories takes pride in its commitment to quality and customer service. Their dedicated team strives to provide exceptional support to their clients, ensuring that their needs are met with the highest level of satisfaction. In conclusion, Designa Accessories is a leader in the fashion accessory distribution industry, with a proven track record of introducing successful brands to the Australian market. Their commitment to quality, customer service, and innovative product philosophy has established them as a trusted name in the industry.

In the early 1980s, GUESS and Swatch saw the potential for fashion watches to become popular and launched their ranges in international markets. Les and Lyn Veil saw the opportunity for this new category in Australia and introduced Guess Watches to the local market. Starting from their garage in 1986, Designa Accessories Pty Ltd has grown the GUESS brand in Australia from an unknown to a leading brand. They recognized that fashion watches are desired by consumers and developed a product philosophy that focuses on being sexy, young, and adventurous. This has helped GUESS watches maintain the number 1 position in department stores and jewelers for 8 years, and Guess Jewellery has also been successful with a top 5 ranking in department stores in its first year. Today, Designa Accessories remains an Australian-owned family company that specializes in designing, distributing, and marketing leading fashion accessory brands, with an individual product philosophy for each brand that focuses on their unique strengths and points of difference.