Diedlastnight

Online Media - Milan, Lombardy, Italy

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Diedlastnight Details

"Colour is the new black" – Diedlastnight showed more than the casual black.Established Milan's "Diedlastnight" was the Italian leading photo reportage site. On documenting Milan's hipster night life scene, "Diedlastnight" has quickly become a landmark in trend research.Nu Rave, Britstyle, Hipster movement were strongly anticipated on diedlastnight's Blog. The statistics of the blog were growing and the popularity of this blog was becoming bigger and bigger.Working together with people from Fashion (Marcelo Burlon) and with fashion labels (Ralph Lauren, Trussardi, Costume National, 55Dsl, Diesel, Nike, Adidas) showed that Diedlastnight didn't limit itself to a scene but wanted to evolve and reinvent the scene. "We have never set a limit to ourselves and that's what we want to have for Diedlastnight".Diedlastnight has never limited itself on styles, look or people, but – as independent that it was – Diedlastnight wanted to show what's cool.This coolness had never limits and it won't have limits in the future."I think it's time for the influenced to influence- Diedlastnight shows tendencies of Milanese street culture which influences a lot of people: people love the pictures and love the people on the pictures. It gets me back to an expression coined by Andy Warhol, that everyone gets ‘its 15 minutes of fame'. It coincidence the most with the concept of creation and decay of a state of celebrity, of a certain style or certain point of view – and Diedlastnight is in the position to anticipate these tendencies."