Marketing & Advertising - New York, New York, United States
Our mission is Health Equity. While an advertising agency cannot achieve this mission on its own, we can do our part. Like our parent agency, Dieste, we Connect Brands & Cultures by following our North Star: fusing data, insights, creative, and technology to propel our Clients' brands and businesses forward.What sets us apart is our Cultural Intelligence platform – a proprietary set of processes and tools that enable us to deliver work deeply informed by data, culture, and consumer behavior. In health care specifically, this means understanding the barriers that create health disparities within communities of color, working to close knowledge gaps that improve health literacy and assisting our clients by creating culturally relevant messaging that overcomes these barriers and gaps. And, importantly, we are experts in getting this messaging to market in a heavily regulated industry.