- Toronto, Ontario, Canada
Tanya is a Paid Media Expert in love affair with data and experiments; helping SMBs in Canada achieve their digital goals by implementing PPC campaigns, building account architecture, strategizing digital strategies, additionally providing recommendations and executing on site and off site SEO tactics; revamping website landing pages and focusing to deliver qualified leads and conversions. She also has 4+ years of combined experience in social media, influencer marketing, designing digital roadmap and strategy, and client servicing.She identifies herself as a huge fan of A/B Testing, analyzing data and identifying opportunities; producing measurable results and providing ROI with every dollar spent by the client; developing customized digital strategies by analyzing change in trends, seasonal surges by forecasting and studying consumer behavior.She has worked with multiple ecommerce & lead generation clients, handling campaigns with ad spends more than $300,000+. Tanya strongly believes in the power of data driven marketing, focusing on macro/micro conversions and helping businesses understand every touchpoint of the customer journey from the awareness to the post-conversion stage.