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iT'S ALL ABOUT (YOUR) DATA« Big data » « Real world evidence » « patient data »…The digital revolution in healthcare and in the pharmaceutical industry has, among consequences, the creation of an enormous pile of data, with dimensions never seen before, up to 1 million time bigger than the amount of data they generated just 10 years ago. Hence, it is a real tsunami of data that is now arriving…How big is this tsunami? What are the consequences for the healthcare sector? What is the consequence for you, pharmaceutical industry? What can you do, you personally? How will this affect you? What can you do now, practically…? These are among the questions that will be discussed at the occasion of this second Digital Pharma Summit. After a few common speeches, we propose you two tracks: one more devoted to the data in the sales & marketing processes ("Data in Sales & Marketing") and one more dedicated to data in other aspects of healthcare ("The new healthcare data paradigm").
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