Digital Analytics Association
Non-Profit - Wakefield, MA, US
Digital Analytics Association Employees
Michael Kaushansky
President of Helia & Chief Data Officer at Havas (North America)
Digital Analytics Association Senior Management
Michael Kaushansky
President of Helia & Chief Data Officer at Havas (North America)
Digital Analytics Association Details
MISSION STATEMENTAdvancing the use of data to understand and improve the digital world through professional development and community.VISIONA better digital world through data.HISTORYThe DAA was founded as the Web Analytics Association in 2004. As more digital data streams became available, the responsibilities of the analyst broadened and the term "web analytics" became known as the study of data collected exclusively on websites. The Board of Directors chose to change the name to the Digital Analytics Association in 2011 to account for the analyst's changing role of weaving together data from multiple sources and channels.
Digital Analytics Association Technologies
Captcha
reCAPTCHA
Email Providers
Outlook
Marketing Automation
Hubspot
Email Marketing
Emma
Fonts
Google Font API
Tag Management
Tealium