Digital Fraction
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Digital Fraction Employees
Digital Fraction Details
DIGITAL FRACTION IS A CONSULTANCY THAT DEVISES HIGHLY FOCUSED, BESPOKE DIGITAL MARKETING STRATEGIES.We pride ourselves on generating result orientent campaigns based on sound customer insight. This enables us to tell your company or brand story in a compelling and creative manner, and to bring your story to life and disseminate it through the most relevant and impactful channels.what matters to you most, growing audiences, engaging with customers and generating leads Digital Fraction will bring that to youOUR APPROCHFirst, we listen on your behalfIn response to your initial brief, we use digital tools to eavesdrop the online world, hearing what is being said about your brand, your product.We use quantitative market research, with which we develop an overview of market movements and changing group behaviours.From analysis to insightTurning data into knowledge and then to useful insight is also a mix of art and science.Semantic analysis of online talk and search terms is combined with traditional human assessment methods to inform a brand planning process that generates, often in collaboration with our clients, fresh and useful insights into the cares, concerns and preoccupations of the people they want to reach.Note that no content has yet been written. No communication has been briefed. No designs or decisions have yet been made about messages or media.In fact, the only thing that's written at this stage is another brief – the internal one that informs the next parts of the process.Type your paragraph here. Building your propositionSo what should you say? Is your message still relevant to customers now that you know more about their needs, their days, their stuff?Informed by the internal brief, this is the stage at which we work with you to develop propositions that truly engage your audiences and that promise success in new and traditional channels.paragraph here.
