Digital Marketing Skills in Africa Audit

Marketing & Advertising - Johannesburg, Gauteng, South Africa

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Bra Seyama

The Chief Brains behind the Digital Skills in Africa Audit initiative

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Digital Marketing Skills in Africa Audit Details

THE SCENARIO:Africa does not have digital marketing skill benchmarks. This must be concerning to all Brand Owners, Marketers, Communicators and Talent Managers alike in this age of digital. THE SOLUTION:Conduct a continental annual audit of digital marketing skills, with a view to using the results to establish and continuously review the necessary benchmarks. WHO MUST PARTICIPATE IN THE AUDIT:ALL professionals whose roles are affected, in any big or small way, by Digital Marketing and Communications.NUMBER OF SKILLS ASSESSED IN THE 202O AUDIT:10. Clearly, the audit encompasses all the key digital marketing skills, but this is a key requirement for a comprehensive assessment.

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Employees: 1
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Location: Johannesburg, Gauteng, South Africa
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