Digital Perception
Information Technology & Services - Dublin, County Dublin, Ireland
Digital Perception Employees
Digital Perception Senior Management
Digital Perception Details
Digital Perception is taking it to the next step in social media monitoring by contextually measuring visual content. The company is analysing social media content that is not captured by mainstream analytics tools which use semantic-based data. The company recognises the emerging problem of analysing the visual web and through its pioneering Image Intelligence platform have developed the tools to understand this shift towards visual media by tracking and analysing the spread / extent of organic images associated with brands (logos and faces) on the web.Image Intelligence gives brand managers information and analytics on where images of their logos and products appear across social media and the Internet. This information allows brands managers to measure the effectiveness of their marketing campaigns in real-time on a region by region basis, knowing which images of their product are the most impactful, more engaging and ultimately create a stronger brand affiliation.
