Digital Sociometrics Lab
Research - Belgrade, , Serbia
Digital Sociometrics Lab Employees
Digital Sociometrics Lab Details
Multidisciplinary Digital Sociometrics Lab is founded by the Scientific Committee of the Institute for Philosophy and Social Theory, University of Belgrade on September 16, 2019. This is one of the first labs of this kind globally. DigiLab attracts researchers from areas of sociology, philosophy, political and technical sciences from both domestic and international institutions.Sociometrics is a quantitative method to measure social relationships in social psychology. This method has been developed in studies of social structures and psychological well being. Digital sociometrics is application of sociometry on digital platforms as a source of data for scientific analysisDigiLab explores the impact of information technologies on collective behavior and uses digital tools in order to examine society.Research topics around which the Lab is gravitating are analysis and comparison between groups and their psychometric parameters in social media, as well as inquiry into interactions between online groups, sentiment analysis towards issues, persons or events, significance of influencers in digital economy, citizen journalism and censorship, blogosphere in electoral process, interaction and impact of online media to their users and vice versa, ethics of cryptocurrencies, and digital entrepreneurship.Methodological merits of our research are automatized analysis of social media profiles (psychometrics) and application of artificial intelligence on data from social platforms (data science/big data/data mining).Research conducted by the Lab is based on principle of open science. Databases used for writing scientific publications are available to researchers from around the world. Ethical standards of our work are aligned to European directives and guidelines on personal data protection and to the Ethics Code of the University.
