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We inspire people to take action. We create brand communication, which inspire people to take action. We believe in engaging ideas, which generate participants instead of ideas that hammering out a message at target groups. We believe in listening instead of shouting, in loyal brands instead of loyal costumers, in business for the people instead of B2B or B2C and we believe in marketing for not at people. Our ambition is to deliver on these believes by brand activation. We have developed a method of working called The Active Branding Process, which reinforces that ambition and help us create those engaging ideas – ideas with energy.