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In partnership with the Federation of Sundry Goods Merchants Association of Malaysia, Dinasou.com is Malaysia's 1st online supermart operating on an Online-to-Offline (O2O) e-commerce model. Officially launched in August 2015, founded by CEO, Mr Lee Kong How who spent nearly 2 years to conceptualize, research, and develop this O2O e-commerce platform to provide integrated and innovative grocery shopping and selling convenience as well as experience to consumers and grocery retailers in Malaysia.