Marketing & Advertising - , ,
Designing niche media solutions for dynamic ideas - A business development and strategy organization that brings consumers to businesses through multiple channels.• Developed and managed a successful marketing program that connects the guests of 60+ hotels, office buildings and the MSP Convention Center with 100+ premier restaurants. Convenient, consumable brochures located in immediate access locations provide a competitive marketing advantage for restaurant clients.• Developed and published a user-friendly restaurant directory for the front desk, concierge and bell stand employees of over 120 hotels and concierge properties. Known as the Twin Cities Food Finds Restaurant Guide, the magazine was also sold in retail stores across the Minneapolis/St. Paul metropolitan area.• Developed a multiyear national marketing campaign for Restaurants Unlimited Inc. and 140+ Ruth's Chris Steak House locations in the US, Canada and Puerto Rico, by publishing city specific brochures for multi-location distribution.• Developed ReservePerks.com from inspiration through presentation: Reservation platform that offers discreet savings immediately tied to the reservation, and automatically applied to the tab without cumbersome at table coupons or discounts.• DealStork.com: Twin Cities locally owned and operated daily deal and social buying site.• Developed DineLot.com from inspiration through presentation: Provide hotels with their own branded restaurant referral platform that is introduced to travelers the minute they check in and receive their room key. Restaurant partners offer a dining discount as an incentive for travelers to visit their restaurant. Upon redemption the restaurant pays a fee that is split 50/50 with the referring hotel and Direct Line Services.• Assisted customers with developing an efficient Internet Strategy to maximize their on-line presence.• Interfaced between clients and production teams to develop fully integrated custom web solutions.