DirectLights.net
Electrical/electronic Manufacturing - Wauwatosa, Wisconsin, United States
DirectLights.net Employees
DirectLights.net Details
By keeping current with the latest advancements in Solid State Lighting designs, we strive to produce products that will exceed your expectations, and always with superior selection, value, and quality. Established in 2005, DirectLights was first launched as a retail store, branding itself as "The LED Store". In the beginning selling mostly flashlights, accessories, and simple home type LED bulbs. The store allowed us to explore hands on what customers were looking for. We still carry this "open source" philosophy forward in our commercial products. Quickly adapting to what the market place was asking for, we decided to focus 100% on the industrial and commercial sector. Moving our offices into a warehouse environment, we began the quest to fulfill the need of contractors, commercial markets,and municipalities. Here we learned that the market was flooded with imports that seemed to lack the high quality that the industry demanded. We also found that the "traditional" distribution systems that had been in place for a century, drastically inflated the end user prices. After several years of importing and following the traditional sales rep model for selling products, we decided it was time to focus all our energy and resources on finding a supply chain that utilized domestic design and assembly for better quality control here in the U.S.A. Fast forward to 2012, and a complete overhaul on operations, directlights.net was born! U.S.A made, manufacture direct, and high quality consistency ! That's the "Direct" advantage you can expect from us. Always
