Marketing & Advertising - Boston, Massachusetts, United States
DLA Prime is the only end-to-end provider of Digital Lead Acceleration solutions in the marketplace. Period. The traditional sales process doesn't work any more. Changes in market, customer, technological and competitive landscapes mean that traditional methods of selling and approaches of sales management do not suffice in an increasingly complex, clued-up and cost-conscious world. In a recent study, it has been shown that 80% of business decision makers prefer to get information in a series of articles versus an advertisement. The fact is that inbound marketing costs 62% less per lead than traditional outbound marketing. Properly executed inbound marketing is 10 times more effective for lead conversion than traditional outbound practices and inbound marketing can double the average website conversion rate from 6% to 12%.Our combination of digital content development and distribution along with artificial intelligence makes us a leader in the digital lead generation space.
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