Marketing & Advertising - London, England, United Kingdom
The DLSB is a collective of musicians, marketers and artists with the common goal of working with brands and organisations in a credible and contextual way exchanging value equally."The artist's world has long been taken over by the financial one; we're here to win it back by beating them at their own game" (The DLSB Collective)The music industry has been in significant flux for a decade. The digital revolution has turned the entire world upside down and it is time to evolve or die.We believe the future of the music industry needs to be anchored in an ethical and creative process alongside partnerships with artists, management, brands and film. As such we have launched a collective whose partners are from the worlds of music, environmental awareness, fashion, PR and marketing. Our plan is to forge relationships between artists and the worlds largest brands allowing the artists to benefit by being independently profitable as well as conduct funded tours, recordings, filming and promotion in exchange for co-created corporate endorsement with brands the artists have chosen to work with.