Dona Communications
Marketing & Advertising - Cape Town, Western Cape, South Africa
Dona Communications Employees
Dona Communications Details
Dona communications is a black-owned creative & consulting agency based in Cape Town. We are the first agency whose strategic platform is based wholly from a mass-market mindset and perspective PLUS we are the only agency that offers comprehensive vernacular-based communication solutions. Vernacular in this regard includes all 9 vernacular languages and vernacular English as a 10th.Dona is a consulting and creative agency that has been created with the sole purpose of servicing the mass market, which in this case is the black vernacular market space. Our Vision, in keeping with our company credo of "Originate don't translate", is to become synonymous with the most effective and relevant mass market communication solutions in South Africa. What is paramount to Dona's Creative Process is the fact that all our communication strategies, and language considerations, are based on unique insights about the target market. Before the conceptualization process, we ensure that we evaluate issues such as customs, traditions, values and anything else we have to bear in mind to ensure that we maintain cultural relevance and so that our work is never lost in translation. We also use those cultural nuances to our advantage to find humour, or any other powerful emotive connection, so that we better reach our target audience, and ultimately allow them to begin to form a long-standing attachment with a brand they feel ‘speaks to them'.
