Dondersteen Media
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Dondersteen Media Details
Dondersteen Media; for getting ahead with transmedia, seriously!Working onTransmedia strategy for advertisers, broadcasters, telecom.Transmedia Lab 2011. Getting from inception to an executed transmedia project in 6 steps. The business of transmedia. How transmedia can hit multiple hot buttons simultaneously with several audiences:Tools:- The art of world creation: Building transmedia story worlds- Catch me if you can: Using touchpoints to design relevant experiences to your audiences- Audience Engagement Planning: Leveraging on the art of understanding your audiences- Trailblazing: Mediaplanning reinvented for going from attention to relations- Transmedia production: Leveraging production activities across platforms. - Social TV: second and third screen audience engagement
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