Textiles - Dubai, Dubai, United Arab Emirates
Durability, comfort, hygiene, sustainability, and affordability...these are the characteristics that hoteliers desire in their linen, but almost never get all together. If a product is sustainable, it also tends to be too expensive; if hygiene is its defining feature, perhaps comfort is compromised. No more. Austria-headquartered, eight-decade-old fiber giant Lenzing Group and Dubai-based linen management company Rent-A-Towel have come together to produce, process, and supply bed and bath linen to the global hospitality and healthcare industry. Their innovative product combines all five characteristics in a single, science-backed, tested solution that is the future of linen – Dr. Linen ™Dr. Linen's range of bed and bath linen has been developed with the combination of TENCEL™ (a product of the Lenzing group) and Cotton. TENCEL™-branded fibers, which are manufactured sustainably using an award-winning closed-loop production process. This quality is built into the product, even into its name. TENCEL™ comes from Tenacity (‘Ten') and Cellulose (‘Cel'). It uses fiber which has the highest strength in the cellulose fiber family, comparable to that of polyester, which has traditionally been used in linen to provide strength. But since it is cellulose-based, TENCEL™ Fibers provides comfort that is superior to cotton, thus offering the best of both productsTENCEL™ fibers are unfavorable for bacterial growth, due to their unique moisture management capability. Moisture evaporates quicker than in standard cotton, keeping linen dry and hygienic while retaining comfort & softness, even after multiple washes.