DRAPERY ™
Apparel & Fashion - Kolkata, West Bengal, India
DRAPERY ™ Employees
DRAPERY ™ Senior Management
DRAPERY ™ Details
Drapery is initiated to restore joy and happiness for the fashion consumers with limited choices. A social fashion initiative to uplift local Indian regional fashion bodies and crafts via multi channel facilitation. The mission is to penetrate into multiple Tiers of the Indian Textile and Apparel sector and help optimize products and services with the help of rehashed supply chain, manufacturing and distribution.E-commerce has successfully made a major impact in the regular lives of the Tier 1 consumers in India but Drapery believes that fashion is a browse category rather than a search category and hence the touch, feel, look and color of the product becomes much more relevant and e-commerce has been gradually failing to keep up with the same in the fashion category with the rise in returns and the never ending browsing spree; This generates consumer fatigue and the entire sales cycle becomes prolonged.Drapery envisions a sustainable future of fashion retail with experiential shopping going against the mainstream e-commerce for the majority of the section. Empowering individual designers/boutiques/retailers and building a social fashion community. Drapery prioritises it's Instagram community a lot more, hence we have our sole presence in IG and not on a regular website.Currently operating with two different business model with growing efficiency. We intend to bring back the fashion consumers to the stores again :)
