Museums & Institutions - Amsterdam, North Holland, Netherlands
Our mission is to present contemporary art outside the regular art institutions and museum walls. We challenge contemporary, renowned international artists to create site-specific art projects in public space. Art projects, which can't be overlooked and speak to a universal imagination. The result is art that emerges out of the interaction between the artist, the city, the selected locations and the perceiver. Art where the perceiver is the participant.We have given internationally acclaimed contemporary visual artists the opportunity to use Amsterdam as a source of inspiration, studio, material, decor and exhibition space. We have realised successful editions with Spencer Tunick (USA) in 2007, Ryoji Ikeda (JP) in 2008 and Peter Funch (DK) in 2009. In 2012, we realised a first thematic manifestation GIRL, YOU'LL BE A WOMAN SOON: an ode to the woman from A to Z presented through a multi-disciplinary art and cultural event, symposium and film program with international artists and speakers, amongst others Jesper Just (DK), Germaine Greer (AUS) and Sunny Bergman (NL). More than 650.000 people have seen the art works from these editions, leading to over 8 million contact moments via the international media, for instance: The New York Times, The Guardian (named as one of the most remarkable events of the year), Reuters, Associated Press, BBC and CNN. Through this, the images travelled and were seen all over the world: Europe, USA, Latin America, Asia and Australia.Under the notion of "Connecting Cities", we are developing DREAM COPENHAGEN: a series of site-specific art projects & interventions in Copenhagen, Denmark. The first edition took place with dance / performance group T.R.A.S.H. (the Netherlands) at Den Frie Centre of Contemporary Art. More information: http://tinyurl.com/z5uqg66
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