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The purpose of DSIP – Digital Sustainability Implementation Package – is to enable a sustainability approach early in the product innovation process. The DSIP package compile a knowledge platform, a data management platform and novel digital tools to evaluate, measure, estimate, predict, set requirement, and simulate expected sustainability performance for alternative product concepts. Currently its a partnership and collaboration project (Challenge Driven Innovation granted funding by Vinnova/Sweden's innovation agency) including an objective to demonstrate, validate and generalise DSIP for different industrial applications and cross-industry circular business development. Multiple committed project partners engage GKN Aerospace, Volvo, Roxtec, Eurostep, Malmeken, Macaroni Studios, Chalmers University of Technology, Blekinge Institute of Technology, IKEA, AFRY, Dynapac, i3tex, Juteborg, Ragnsells and Tetra Pak