Duplare Ltd
Marketing & Advertising - London, England, United Kingdom
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Duplare was born of two travel industry veterans who strive to take travel businesses out of their comfort zone in order to grow.Having worked with many travel companies over the years, we saw a need to help them make the step change required to realise their growth potential.We now focus our energies on doing just that. Here is how…When creating a blueprint for growth, we take an indepth look at our client's business, their customers and their growth targets. Our approach uses a combintion of the following stages to develop the right strategy to help our clients meet their goals. · Market Orientation – Seeing the market as the customer· Market Research – Defining the customers needs, wants and behaviour· Segmentation – Identifying and grouping customers with similar behaviour· Targeting – Deciding which segments are best placed to target and their value· Positioning – Defining the proposition to those segments, what they think about the company· Strategy – Creating a sales funnel and defining the loyalty and referral mechanism· Distribution – Deciding the optimum channels and where to focus efforts· Pricing – How to optimise the price to gain true economic value· Product – Defining what products to cut, and what to add to achieve objectives· Brand – Defining the brand and brand identityThe unique combination of these stages, coupled with the results of the research stage and strategy development, creates a path to growth success. And the meticulous implementattion of each stage optimises the results.
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