Retail - London, England, United Kingdom
East London Parasol's story began in Kerala, southern India, where Lucy was living, and was born from all beautiful and decorative parasols that she saw being used in religious celebrations. Inspired by the riotous colours she bought her own to celebrate under, little knowing this would lead to a business. On her return to east London she continued to celebrate under her parasols and soon no occasion was complete without one.At East London Parasol Company we work closely with artisans in the UK, Bali and Jaipur. Lucy normally spends 7 months a year travelling between India and Indonesia sampling, working on the production and quality checking. The relationships she has developed with our suppliers has become a joy and has become one of a family more than a working relationship. It's become a partnership and we are all incredibly proud of what we create together.We have also proudly partnered with One Tree Planted, an environmental charity dedicated to responsible reforestation. We plant a tree in India and Indonesia for every parasol we sell.
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