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The East Market District, also referred to as NuLu (a portmanteau of "New" and "Louisville"), is an unofficial district of Louisville, Kentucky, situated along Market Street between downtown to the west and the Highland's neighborhoods to the east. The growing, hip district is home to schools, churches, large and small businesses and some of the city's oldest homes and businesses. Louisville's East Market District is now best known for its galleries showcasing local, regional and national artists, unique specialty stores, antique shops and a growing number of upscale restaurants. While multiple art galleries are located in Louisville, they are especially concentrated in this area east of downtown.The NuLu East Market Festival is an annual event designed to showcase what the neighborhood and city of Louisville have to offer.
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