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EB4 Consulting assists emerging companies design, develop, and curate their digital brand presence through targeted media. We connect brands to their customers via digital channels and ensure they stay top of mind throughout the consideration cycle. Born from a passion for storytelling instead of disruption, EB4 helps its clients navigate the new marketing paradigms that are forcing brands to meet constantly connected consumers (C³) where they are most likely to engage. EB4 Consulting focuses on paid and earned media campaigns aimed at increasing consumer interaction and building brand equity. Our clients are usually in their critical growth phase and do not have the resources to add digital marketing headcount nor meet high agency spend thresholds. We fill this gap by providing senior marketing talent in a flexible and efficient structure. And while EB4 fosters relationships between brands and their customers, we are just as focused on deepening the connection with our brand partners. So as they grow, so does our journey together. We spend time with our clients beyond just having them fill out a creative brief. Developing each campaign strategy takes a vigorous back and forth discussion to ensure that we are providing value to the consumer with every interaction. Each hypothesis is questioned and repeatedly run through a 'consumer's perspective' test. And once a consensus is reached and a campaign is launched, we optimize early and often. Campaigns are monitored and adjusted on a seven day cycle since we know your customers don't check out on Friday only to return on Monday morning. They are constantly connected - and your brand should be as well.
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