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Mirroring the brand's bold and trend-setting ways, Ed Hardy's new line of fashionable consumer products evokes the young, deliciously rebellious, rock-star, celebrity filled genre that has made Ed Hardy a household name. With stores and scores of fans all over the world, Ed Hardy has become synonymous with edgy, rock n'roll-inspired style. Known for their use of dazzling rhinestones, vivid colors, and awesome images, Ed Hardy has truly created a one-of-a-kind look and a lifestyle brand that's truly unmistakable.